Your EU representative for compliance documents and authority enquiries. Get ongoing monitoring tailored to your products, with an expert you can call.
Written mandate as your EU Authorised Representative
Your EU address on product labels & documentation
GPSR compliance & responsible person duties
Market surveillance authority liaison
Technical documentation storage & availability
Declaration of Conformity management
Annual compliance review & regulatory updates
Dedicated compliance expert throughout
Everything in "What's included" comes with both tiers. Not sure which tier you are in? We tell you before you pay.
For products sold to, or likely to be used by, consumers, including consumer machinery such as garden and DIY power tools.
EU and UK together: €2,200 per year.
Get a free scoping assessmentFor machinery built for industrial use.
EU and UK together: from €5,200 per year.
Get a free scoping assessmentAn EU Authorised Representative is a person or company established in the European Union that a non-EU manufacturer appoints in writing to act on their behalf toward EU market surveillance authorities. Since the General Product Safety Regulation (EU) 2023/988 took effect on 13 December 2024, no consumer product may be placed on the EU market unless a responsible economic operator is established in the Union. For manufacturers outside the EU, that is normally an Authorised Representative. The AR holds your Declaration of Conformity and technical documentation for 10 years, responds to authority requests, and is named on your product or its packaging. EcoComply acts as EU Authorised Representative across all 27 member states, from 1,500 euro per product category per year for consumer products, and from 3,500 euro per model family per year for industrial machinery.
You want to sell in Europe, but the regulatory requirements keep getting more complex.
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GPSR and Regulation (EU) 2019/1020 require an economic operator established in the EU. Without an EU importer or EU entity, you need an Authorised Representative before your products go on sale.
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Technical files, Declarations of Conformity, GPSR documentation. Authorities can request these at any time, and someone in the EU must provide them.
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Authorities can require corrective action and can prohibit, withdraw or recall products (Regulation (EU) 2019/1020, Article 16). Online listings must also show the EU responsible person's details (GPSR Article 19).
Get your EU Authorised Representative set up in 3 simple steps.
Product details, existing CE documentation, technical files, and Declaration of Conformity. We review what you have. For industrial machinery, we review and verify the technical file before accepting the mandate.
You sign a written mandate and EcoComply becomes your EU Authorised Representative. We provide the EU address for your labels and documentation.
We store your technical documentation and respond to authority requests. Our AI-powered platform monitors regulations relevant to your product portfolio, with proactive updates and an expert on demand.
"Having EcoComply as our EU Authorised Representative gives us peace of mind. They handle authority requests, keep our documentation current, and actually understand our products, not just the legal paperwork."
US-based Electronics Manufacturer
See why manufacturers choose EcoComply as their EU Authorised Representative.
We handle EU AR duties across all major product safety and compliance frameworks.
General Product Safety Regulation
(EU) 2023/988
CE Marking Directives
EMC, LVD, RED, Machinery
Restriction of Hazardous Substances
2011/65/EU
Registration, Evaluation & Authorisation
of Chemicals
Waste Electrical & Electronic Equipment
2012/19/EU
EU Battery Regulation
(EU) 2023/1542
The Authorised Representative role is not a service invented by consultants. It is set out in EU law.
| Role | Established in EU | Named on DoC | Holds technical file | Carries product liability |
|---|---|---|---|---|
| Authorised Representative | Yes | Yes | Yes, 10 years | Yes, for products placed on the market after 9 December 2026 |
| Importer | Yes | Name on product | Copy, 10 years | Yes |
| Distributor | Yes | No | No | Limited |
| Manufacturer (you) | No | Yes | Yes, originator | Yes |
An Authorised Representative is not a distributor, an importer, or a tax representative. Appointing one does not transfer responsibility for compliance away from you as manufacturer. It gives EU authorities a contact point, and gives you someone accountable for holding the documentation. From 9 December 2026, the new Product Liability Directive also makes the authorised representative liable for defective products, alongside you as manufacturer.
Quick answers to the most common EU AR questions
Do I legally need an EU Authorised Representative?
You need an economic operator established in the EU. Regulation (EU) 2019/1020 (Article 4) and, for consumer products, GPSR (Article 16) require one. That can be an EU manufacturer, an importer, an Authorised Representative or a fulfilment service provider. If you sell into the EU without an EU importer or EU entity, an Authorised Representative is normally the practical option.
What's the difference between an EU AR and a GPSR Responsible Person?
Under GPSR, the responsible person is the economic operator established in the EU that Article 16 requires. An Authorised Representative appointed by written mandate can take that role, and also acts for you under CE marking legislation. EcoComply covers both, so you don't need separate providers.
What happens if I sell in the EU without an EU AR?
If no EU economic operator is responsible for your product, it should not be placed on the EU market. Authorities can require corrective action and can prohibit, withdraw or recall products (Regulation (EU) 2019/1020, Article 16), and Member States set penalties. Online listings must show the EU responsible person's details (GPSR Article 19), so marketplaces ask sellers for them.
Can EcoComply also help with CE marking and testing?
Yes. CE marking is a separate service at €3,800 per product. Laboratory coordination is included; laboratory testing fees are additional. Your proposal can combine CE marking and EU authorised representation with each service clearly priced.
How quickly can you start as my EU AR?
Once we receive your product documentation, we can typically be appointed as your EU AR within 5 business days. If your documentation is already in order, we can have your EU address ready for labels within a week. For industrial machinery, set-up starts once the technical file review is complete.
What are the responsibilities of an authorised representative in the EU?
Keeping your Declaration of Conformity and technical documentation available to authorities for 10 years, responding to reasoned requests, cooperating on corrective action and recalls, and notifying authorities where a product presents a risk. The exact scope is set by the written mandate you sign, under Regulation (EU) 2019/1020 Article 4.
How much does an EU Authorised Representative cost?
We publish two prices. Consumer products: 1,500 euro per product category per year, with authority liaison included. If your products span several categories, the price scales with the number of categories, and we tell you the total upfront. Industrial machinery: from 3,500 euro per model family per year, including a review of your technical file before we accept the mandate. A combined EU and UK package costs 2,200 euro per year for consumer products and starts at 5,200 euro per year for industrial machinery.
Which tier is my product in?
If your product is machinery built for industrial use, it is in the industrial machinery tier. Everything else is in the consumer products tier, including machinery sold to consumers, such as garden and DIY power tools. If you are not sure, book a call and we will tell you before you pay.
Why does industrial machinery include a technical file review?
For products placed on the market after 9 December 2026, the new Product Liability Directive (EU) 2024/2853 allows the authorised representative of a non-EU manufacturer to be held liable for defective products, alongside the manufacturer. For industrial machinery, we therefore review and verify your technical file before accepting the mandate. If something is missing, we tell you what needs fixing.
In-depth guides from our compliance team to help you understand your obligations.
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