EU Authorised Representative:
do you need one? triggers & responsibilities & compliance
In this free live session, you’ll learn how to:
- Spot “address-only” ARs that fail during authority requests
- Understand AR and your legal responsibilities
- See what actually happens when EU authorities ask your AR for technical documentation
- Use a practical evaluation checklist to compare AR providers
- Avoid common mistakes that only surface during inspections
Why this webinar matters
- Your AR cannot retrieve the correct technical file version under deadline
- Authorities escalate directly to you
- Your AR refuses to handle documentation requests
- Your product listing is paused during investigation
- You discover your AR was “just an address”
- You know exactly how to evaluate AR providers before signing
- You understand how ARs must respond to market surveillance requests
- You can identify red flags that indicate operational weakness
- You leave with a practical framework to make a confident decision
What you will learn
Do you legally need an AR or can your importer cover it?
We clarify the difference between legal necessity and commercial convenience.
What an AR can and cannot legally do
An AR cannot take over manufacturer responsibility or “guarantee compliance” - we explain where liability stays
What happens when authorities contact your AR
Deadlines. Document retrieval. Communication logs. Escalation.This is where weak ARs fail.
Red flags when evaluating AR providers
We’ll walk through warning signs such as no documented authority response process; refusing to sign a clear written mandate; marketing themselves as “just an address”
How to use the AR Selection Checklist
You’ll see how to apply a structured framework to compare providers.
Free Resource for All Registrants
All attendees receive the EU Authorised Representative Selection Checklist used by product and compliance teams to evaluate AR providers.
- Legal establishment & mandate requirements
- Operational capability checks
- Market surveillance response readiness
- Questions to ask before signing an agreement
This webinar is designed for
Start-ups preparing their first EU market entry
Compliance or regulatory managers in small teams
Product & engineering leads responsible for CE Compliance
Your speaker
.avif)
Cofounder & CEO of EcoComply
Unlike theoretical compliance advisors, John operates at the intersection of regulation, operations, and go-to-market strategy, turning legal requirements into clear, executable actions for business teams.
Don't discover your AR is failing during an inspection
In 40 minutes, learn how to choose an AR that can actually help you selling in the EU and respond when authorities ask questions
