Non-EU manufacturers legally need an EU-based Authorised Representative to sell in Europe. EcoComply acts as your EU AR, handling regulatory correspondence, compliance documentation, and market surveillance on your behalf.
Takes 2 minutes. No commitment required.
Official EU Authorised Representative registration
Your EU address on product labels & documentation
GPSR compliance & responsible person duties
Market surveillance authority liaison
Technical documentation storage & availability
Declaration of Conformity management
Annual compliance review & regulatory updates
Dedicated compliance expert throughout
An EU Authorised Representative is a person or company established in the European Union that a non-EU manufacturer appoints in writing to act on their behalf toward EU market surveillance authorities. Since the General Product Safety Regulation (EU) 2023/988 took effect on 13 December 2024, no consumer product may be placed on the EU market unless a responsible economic operator is established in the Union. For manufacturers outside the EU, that is normally an Authorised Representative. The AR holds your Declaration of Conformity and technical documentation for 10 years, responds to authority requests, and is named on your product or its packaging. EcoComply acts as EU Authorised Representative across all 27 member states, from 1,500 euro per product category per year.
The Authorised Representative role is not a service invented by consultants. It is set out in EU law.
| Role | Established in EU | Named on DoC | Holds technical file | Carries product liability |
|---|---|---|---|---|
| Authorised Representative | Yes | Yes | Yes, 10 years | No |
| Importer | Yes | Name on product | Copy, 10 years | Yes |
| Distributor | Yes | No | No | Limited |
| Manufacturer (you) | No | Yes | Yes, originator | Yes |
An Authorised Representative is not a distributor, an importer, or a tax representative. Appointing one does not transfer responsibility for compliance away from you as manufacturer. It gives EU authorities a contact point, and gives you someone accountable for holding the documentation.
You want to sell in Europe, but the regulatory requirements keep getting more complex.
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EU regulations (GPSR, CE directives) mandate an EU-based representative. Without one, your products can't legally enter the market.
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Technical files, Declarations of Conformity, GPSR documentation. Authorities can request these at any time, and someone in the EU must provide them.
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Market surveillance authorities are actively enforcing. Products without a valid EU AR face recalls, fines, and import blocks at customs.
Get your EU Authorised Representative set up in 3 simple steps.
Product details, existing CE documentation, technical files, and Declaration of Conformity. We review what you have.
EcoComply becomes your official EU Authorised Representative. We provide the EU address for your labels and documentation.
We store your technical documentation, respond to authority requests, and keep you updated on regulatory changes.
No hidden fees. One annual fee per product category covers your full EU representation.
Legally registered as your EU Authorised Representative
Compliant EU contact address for product packaging and manuals
Act as your designated responsible person under the General Product Safety Regulation
Secure storage of your technical documentation, available to authorities on request
We handle all correspondence with EU market surveillance authorities
Keep your Declarations of Conformity current and accessible
Yearly audit of your documentation against current EU requirements
Proactive updates when EU regulations change that affect your products
We handle EU AR duties across all major product safety and compliance frameworks.
General Product Safety Regulation
(EU) 2023/988
CE Marking Directives
EMC, LVD, RED, Machinery
Restriction of Hazardous Substances
2011/65/EU
Registration, Evaluation & Authorisation
of Chemicals
Waste Electrical & Electronic Equipment
2012/19/EU
EU Battery Regulation
(EU) 2023/1542
See why manufacturers choose EcoComply as their EU Authorised Representative.
"Having EcoComply as our EU Authorised Representative gives us peace of mind. They handle authority requests, keep our documentation current, and actually understand our products, not just the legal paperwork."
US-based Electronics Manufacturer
Quick answers to the most common EU AR questions
Do I legally need an EU Authorised Representative?
Yes, if you're a non-EU manufacturer placing products on the EU market. Under GPSR (effective since December 2024) and most CE marking directives, you must have an EU-based representative who can liaise with authorities and provide documentation on request.
What's the difference between an EU AR and a GPSR Responsible Person?
An EU Authorised Representative acts on behalf of the manufacturer for CE marking directives. A GPSR Responsible Person ensures products meet general safety requirements. EcoComply covers both roles, so you don't need separate providers.
What happens if I sell in the EU without an EU AR?
Market surveillance authorities can block your products at customs, issue recalls, impose fines, and ban future imports. Amazon and other EU marketplaces also require valid EU AR information. Without it, your listings can be suspended.
Can EcoComply also help with CE marking and testing?
Yes. We offer CE marking as a separate service (€3,800 per product). Many clients bundle EU AR + CE marking for a seamless experience. We handle the full compliance chain from technical file to market access.
How quickly can you start as my EU AR?
Once we receive your product documentation, we can typically register as your EU AR within 5 business days. If your documentation is already in order, we can have your EU address ready for labels within a week.
What are the responsibilities of an authorised representative in the EU?
Keeping your Declaration of Conformity and technical documentation available to authorities for 10 years, responding to reasoned requests, cooperating on corrective action and recalls, and notifying authorities where a product presents a risk. The exact scope is set by the written mandate you sign, under Regulation (EU) 2019/1020 Article 4.
How much does an EU Authorised Representative cost?
Ours starts at 1,500 euro per product category per year, with authority liaison included at no extra charge. If your products span several categories, the price scales with the number of categories, and we tell you the total upfront. Other providers typically charge 3,000 to 5,000 euro per year, and many bill hourly on top whenever an authority makes a request. A combined EU and UK package starts at 2,200 euro per year.
In-depth guides from our compliance team to help you understand your obligations.
Takes 2 minutes. No commitment required.
Start your compliance process today and move faster toward EU market access.
